In terms of making your web site popular, you need to do some online marketing strategies so people would realize the existence of your site. What you need to make sure of is knowing the type of content that your target audience would find most useful and have a continuous updating scheme to keep up with the cycle.
Keywords are important too because they are the ones that will get people to link your site from the search engines that they use. Make sure that you get to classify the resources that you have and will need to have within or employ from outside sources to deal with content creation needs.
Feedback also plays an important factor so make sure that your site gets plenty of it from the visitors, as well as other web designers so you would know those things that need to be improved on your web site.
